( Food and drink ) 
Slush’d
A month of ice-cold content, and a Slush’d at every landmark in Ghana.
Ice cold, every day
Brand board
A Slush’d at every landmark
July content calendar and campaign for Instagram and TikTok
Slush’d
Colour
- Deep #0B1F33
- Accent #16A9DE
- Soft #E3F6FD
About
Slush’d makes slush drinks in Ghana. For July we planned and produced its social media: a month-long content calendar for Instagram and TikTok, a series placing a giant Slush’d cup at Ghana’s landmarks, photography and short videos.
- Content calendar
- Landmark series
- Reels and short videos
- Photography
- AI motion
The challenge
What needed solving
Give a summer drink something new to say every few days for a month, on platforms where people scroll past anything that looks like an ad.
What we did
- Planned 14 posts across five weeks, each with a date, pillar, format and channel, all going out at 12pm.
- Mixed videography, photography, reels, trends and AI motion, including a straw shot that animates the slush being sipped.
- Placed a giant Slush’d cup at Ghana’s landmarks, from Black Star Square and Independence Arch to Aburi, Kakum and Cape Coast Castle.
- Planned a joint 80/20 × Slush’d week with 80/20 Burgers & Fries.
Delivered
- Content calendar
- Landmark series
- Reels and short videos
- Photography
- AI motion
Thanks for looking. Want one like this?