( Real estate ) 
Euphoria
A residential tower sold as a feeling, in ads and stories made for the scroll.
Who is this for?
Brand board
Sell the feeling first
Ad film and social stories for Euphoria
Euphoria
Colour
- Deep #2A1A12
- Accent #E07A3F
- Soft #FBEFE6
About
Euphoria is a residential tower with apartments from one bedroom to penthouses, pools, terraces and a gym. We made its ad film and a run of vertical stories for social, with lifestyle stills in the same look.
- 30-second ad film
- Vertical social stories
- Father’s Day story
- Lifestyle stills
The challenge
What needed solving
Make people picture themselves living there before they have seen a floor plan, in a feed full of property ads that all look the same.
What we did
- Built every piece around moments rather than rooms: arriving home, the pool at golden hour, a father and son over a chessboard.
- Produced the ad and stories with AI image and video tools, keeping one warm palette of terracotta, cream and palm green.
- Cut a 30-second ad with sound for wide screens and vertical stories for social, including a Father’s Day story.
- Made lifestyle stills from the same scenes for posts.
Delivered
- 30-second ad film
- Vertical social stories
- Father’s Day story
- Lifestyle stills
Thanks for looking. Want one like this?