( Real estate ) 
Skyview Tower
Signage studies that put a name on a glass tower, by day and by night.
Signage studies day night
Brand board
A name that holds the corner
Signage studies for Skyview Tower
Colour
- Deep #1E1F22
- Accent #B9B4AC
- Soft #F1EFEC
About
Skyview Tower is a glass tower with an angled concrete crown. We explored how its name should meet the street: a backlit cube at the corner, steel letters in the entrance planter, freestanding letters and a low plinth, each visualised on photographs of the site by day and night.
- Signage studies
- Day and night visualisations
- Logo lockups
The challenge
What needed solving
Find a sign that reads from the road, suits the architecture and still works after dark.
What we did
- Started from photographs of the building and its corner to find where the name would be seen from the road.
- Explored four directions: a backlit cube monument, letters in the entrance planter, freestanding letters and a low plinth.
- Visualised each on the site in daylight, and the cube again at night to check lighting and legibility.
- Set up stacked and single-line logo lockups for the signs.
Delivered
- Signage studies
- Day and night visualisations
- Logo lockups
Thanks for looking. Want one like this?