( Sport and fitness ) 
S2 Sport
More than one sport: a campaign for a club where everyone starts somewhere.
More than one sport.
Brand board
A place to belong
Campaign and social carousels for S2 Sport
Colour
- Deep #0A1B3D
- Accent #1F5BD8
- Soft #E6EEFB
About
S2 Sport brings padel, football, kids’ academies, wellness and fitness together in one club. We art directed and produced its campaign imagery and two social carousels: More than one sport, and Everyone starts somewhere.
- Campaign imagery
- Eight-slide carousel
- Six-slide story carousel
- Social content
The challenge
What needed solving
Show a club with many sports and many kinds of members, without it feeling like a list of services.
What we did
- Gave every sport its own scenes with the same S2 blue kit and evening light, so the campaign reads as one club.
- Showed members of every age, from kids’ padel, football and dance academies to pilates, yoga and spinning.
- Wrote an eight-slide carousel that moves from the sports to the events and the people: This is S2. All in one place.
- Followed it with a six-slide story carousel: Everyone starts somewhere. Then something changes. That’s S2.
Delivered
- Campaign imagery
- Eight-slide carousel
- Six-slide story carousel
- Social content
Thanks for looking. Want one like this?