( Real estate and housing ) 
Saglemi City
Live well. Pay less. A day in the life of a new housing estate.
Live well. Pay less.
Brand board
Sell the life, not the floor plan
TV, YouTube and social campaign for a housing estate in Greater Accra
Saglemi City
Colour
- Deep #23303A
- Accent #D8743B
- Soft #F5EBDD
About
Saglemi City is a housing estate in Greater Accra, Ghana: rows of modern homes in white and cream with terracotta and slate-blue panels. We made its “Live Well. Pay Less.” campaign: a spot for TV and YouTube, lifestyle stills, a black-and-white portrait series and content for social.
- TV and YouTube spot
- Scene prompts and shot list
- Lifestyle stills
- Portrait series
- Social content
The challenge
What needed solving
Show buyers what everyday life on the estate feels like, warm and lived-in rather than luxury, and make the promise of a lower cost of living feel real.
What we did
- Studied photographs and drone footage of the estate first: its architecture, colours, streets, light and the people who would live there.
- Wrote a style anchor and a prompt for every scene, so each AI-generated shot matched the real homes and palette.
- Built the spot as one day: a dawn aerial, the commute, neighbours at the gate, homework under bright lights and a final drone pull-up.
- Cut a 16:9 spot for TV and YouTube, and produced lifestyle stills, a portrait series and social posts in the same look.
Delivered
- TV and YouTube spot
- Scene prompts and shot list
- Lifestyle stills
- Portrait series
- Social content
Thanks for looking. Want one like this?