Altruist
Your pharmacy starts here: prescriptions, medicines and wellness in one app for Accra.
Your pharmacy starts here
Brand board
Built for many, shown with one
one partner pharmacy at launch, a multi-partner platform underneath
Aa Typeface: Outfit and Plus Jakarta Sans
About
Altruist is a pharmacy, fitness and wellness platform launching in Accra, Ghana, with Healthview Pharmacy in Osu as its first partner. People upload prescriptions, buy medicines and wellness products, pay with Mobile Money and track delivery, while licensed partner pharmacists review every prescription in a separate portal. We designed the brand in 2025, then the design system, app, partner portal and website in 2026.
- Brand identity
- Design system
- iOS and Android app
- Partner portal
- Pharmacy website
- Six languages
What needed solving
Health products carry real responsibility. Altruist connects people with licensed pharmacies but does not dispense medicine itself, so every screen had to be clear about who does what, work for people who pay with Mobile Money, and respect Ghana’s pharmacy and data protection rules.
- Built a design system from the brand: deep teal, mint and cream, Outfit for figures, generous radii and one loud card per screen as the starting rule.
- Made Mobile Money the default at checkout, above cards, because that is how most people in Ghana pay.
- Designed a partner portal where only registered pharmacists can approve prescriptions, with mandatory two-factor sign-in and logged, time-limited access to prescription images.
- Wrote accessibility into the system: WCAG 2.1 AA contrast in both themes, 44px touch targets, text tested at 200%, and status never shown by colour alone.
- Prepared the app in six languages: English and French complete, Twi, Ga, Ewe and Hausa awaiting native-speaker review.
Delivered
- Brand identity
- Design system
- iOS and Android app
- Partner portal
- Pharmacy website
- Six languages
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