( Food and restaurants )

80/20 Burgers & Fries

Burgers worth crossing a border for: one look from Accra to Lagos.

Client: 80/20 Burgers & Fries
Year: 2026
Industry: Food and restaurants
Duration: Feb to Aug 2026
Services: Campaign, 3D and motion, Key visuals, Social content

Three 80/20 key visuals on red: fries held out of a red convertible, the signature burger, and a burger and fries held up from a red floor

80/20 Burgers & Fries Food and restaurants

Built to be craved

Crave first, explain later

Campaign, 3D signage and social for 80/20 Burgers & Fries

80/20

Colour

Deep #2A0A0C
Accent #C8202B
Soft #F6E9D6

What went into 80/20 Burgers & Fries Feb to Aug 2026

key visuals
3D signage
Blender
product motion
carousel
social
Accra
Lagos

80/20 Burgers & Fries 3d 80/20 Burgers & Fries .09

About

80/20 Burgers & Fries makes stacked burgers and fries for customers in Ghana and Nigeria. We made the campaign that carries the brand across both: key visuals, product motion, a 3D signpost that points the way to each city, and content for social.

Key visuals
Product motion
3D signage animation
Carousel
Social content

The challenge

What needed solving

Make a burger brand feel bold and craveable in two countries at once, with one look that works on a billboard, a box and a phone screen.

What we did

Built the look around the brand’s red, its kraft bags and boxes, and a classic red convertible as the hero prop.
Directed close-up crave moments and a bun-to-patty build for reels and screens.
Modelled a 3D signpost in Blender that turns from Accra, East Legon and Cantonments to Lagos, Lekki and Admiralty Way.
Placed the signpost in street scenes and produced a carousel and key visuals for social.